Hello! 👋
I’m a Marketing Operations & Automation Specialist. I build the systems that sit between your marketing tools and your decisions — so when someone asks why a campaign worked, or didn’t, there’s a real answer instead of a guess.
Most marketing teams don’t actually have a performance problem. They have a visibility problem — attribution breaks between tools, lifecycle stages drift out of sync with reality, and reports take longer to build than to read. My work is fixing that layer: connecting acquisition, tracking, attribution, automation, and reporting into one system that holds up when someone checks it — so decisions get made on evidence, not assumptions.
I work mainly in GA4, GTM, and HubSpot, with Make.com running the automation underneath. What pulled me into this work was a pattern I kept noticing early on: two campaigns, same budget, wildly different results — and nobody able to explain why. Chasing that question is what led me into tracking, attribution, and the operations layer most marketers never look at directly.
I’m continuing to build in that direction — deepening my work in lifecycle tracking, attribution modeling, and revenue reporting, and staying close to where marketing operations is heading next, including AI-assisted workflows. If you care about precision, transparent systems, and decisions you can defend in a room, I’d like to build them for you.
[View my projects →]