End-to-End Marketing Tracking & Measurement System
Comprehensive project involving GA4 event tracking, GTM data layer architecture, and traffic-source mapping through to CRM-level reporting. Click to read the full case study.
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Consent Management & Compliance Operations
Comprehensive project involving GTM and GA4 configuration with Consent Mode v2 to respect real-time user consent state. Click to read the full case study.
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Executive Marketing Performance Dashboard
Comprehensive project involving a Looker Studio dashboard that consolidates GA4, HubSpot, and campaign data into a single view. Click to read the full case study.
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HubSpot Lifecycle & Attribution Logic Engine
Comprehensive project involving a full lifecycle build — UTMs, Lead, MQL, SQL, Customer — inside HubSpot’s free CRM. Click to read the full case study.
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Zero-Touch Marketing Operations Reporting Pipeline
Comprehensive project involving a Make.com pipeline that pulls, cleans, and syncs marketing data on a set schedule. Click to read the full case study.
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Real-Time Behavioral Lead Scoring & Sales SLA Engine [IN PROGRESS]
Comprehensive project involving a behavioral lead-scoring model built on engagement signals paired with an automated SLA engine that alerts sales the moment a lead crosses the qualified threshold.
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