I build the marketing systems that make your data trustworthy.
Building workflows that run without manual intervention.
GA4 and GTM frameworks that connect every touchpoint to real revenue
Transforming marketing data into actionable insights
Aligning marketing and sales through lifecycle management and CRM systems
A glimpse into my recent work
A reliable, auditable tracking system that traces every lead from first click to closed-won revenue — built on GA4, GTM, and HubSpot.
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Maps the full funnel — UTMs → Lead → MQL → SQL → Customer — entirely inside HubSpot’s free CRM, with attribution logic built at every stage, no paid add-ons required.
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